Event Tracking
Track custom events to understand user behavior and measure conversions.
Basic Usage
window.owt.trackEvent('button_click');Event with Data
window.owt.trackEvent('signup', {
plan: 'pro',
source: 'header',
method: 'google'
});API Reference
window.owt.trackEvent(name, data, callback);| Parameter | Type | Required | Description |
|---|---|---|---|
name | string | Yes | Event name (max 32 chars, alphanumeric + underscore/hyphen) |
data | object | No | Event properties (max 10 properties) |
callback | function | No | Called with HTTP status code when complete |
Declarative Goal Tracking
Track goals without JavaScript using data attributes:
<button data-owt-goal="signup" data-owt-goal-plan="pro" data-owt-goal-source="homepage">Sign Up Now</button>Any click on an element with data-owt-goal triggers tracking. Additional data-owt-goal-* attributes become properties.
Common Event Examples
// E-commerce
window.owt.trackEvent('add_to_cart', { product_id: '123', price: 49.99 });
window.owt.trackEvent('checkout_started', { items: 3 });
window.owt.trackEvent('checkout_completed', { total: 149.97 });
// Engagement
window.owt.trackEvent('video_play', { video_id: 'abc', duration: 120 });
window.owt.trackEvent('scroll_depth', { percent: 75 });
window.owt.trackEvent('file_download', { file: 'brochure.pdf' });
// User actions
window.owt.trackEvent('signup', { method: 'email' });
window.owt.trackEvent('login', { method: 'google' });
window.owt.trackEvent('search', { query: 'analytics' });